APM Spotlight

Boost Conversions with Cash App Pay

Cash App Pay is one of the fastest-growing mobile wallets in the United States, used by more than 55 million people every month. It gives younger consumers a fast, familiar way to pay online, in-app, or in-store through the wallet they already use every day.

  • Strong adoption among Gen Z and Millennials
  • Trusted daily finance and P2P ecosystem
  • Mobile-first design for quick, seamless checkout
  • Reduces friction and boosts conversion at payment

Download the Guide & Boost Local Conversions

Discover how Nuvei and Cash App Pay can grow your business.

Cash App Pay logo

Cash App Pay By The Numbers

55M+

Monthly active users

Top 3

Most-used payment apps in the U.S.

18-35

Core Cash App Pay demographic

#1

P2P choice for young adults

Why businesses choose Cash App Pay

Offering Cash App Pay means meeting customers where they already are: inside the app they use every day.

Massive adoption

55M+ Americans use Cash App each month.

Young demographic

Particularly strong among Gen Z and Millennials.

Trusted ecosystem

Customers already use the app for banking and P2P.

Mobile first

Designed for quick, easy smartphone payments.

The Cash App Edge: Youthful. Seamless. Popular.

Youth appeal

Engage Gen Z and Millennial consumers where they already spend their time. Cash App is a daily financial hub for younger users, making it a natural extension of their shopping habits. Offering Cash App Pay helps merchants tap into a loyal, mobile-first audience that prefers fast wallet checkout over traditional cards.

Secure & trusted

Cash App Pay uses tokenized transactions, so sensitive card details are never exposed. Payments move through a trusted app ecosystem that millions already rely on for banking and peer-to-peer transfers. This creates a payment experience that feels both familiar and secure.

Conversion booster

A faster, simpler checkout reduces friction at the final step. Cash App Pay eliminates the need for manual card entry, speeding up payment flows and lowering abandonment rates. Merchants benefit from a streamlined path to purchase that keeps customers moving through the funnel.

Frictionless & secure

Empower your business to capture the spending power of young, mobile-first U.S. shoppers with fast, trusted wallet payments that boost conversions and build loyalty.

  1. Boost sales: Tap into 55M+ monthly Cash App users who already rely on the app for daily finance and shopping
  2. Cut abandonment: Reduce friction with quick, mobile-first checkout that avoids manual card entry
  3. Expand reach: Engage Gen Z and Millennials through a wallet they know and trust

Online or in-store

Offer Cash App Pay across every channel. Let customers pay online, in-app, or at the point of sale using the wallet they already use daily.

  1. Drive eCommerce growth: Enable instant, familiar wallet checkout that accelerates conversions
  2. Reach new demographics: Connect with younger U.S. shoppers who prefer mobile-first payments over cards
  3. Enhance security: Use tokenized transactions for safer payments without exposing card details

TRUSTED BY THE WORLD'S LEADING BRANDS

Microsoft logo - Strategic technology partner of Nuvei payment solutions
Virgin Airlines, an important customer of Nuvei's
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Payments designed to accelerate your business

Choose Nuvei to expand globally, increase approvals, and maximize revenue.