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June 26, 2024

Understanding embedded B2B payments

Embedded payments global market size is expected to surge from USD $65 billion to $183 billion by 2027.

This shouldn't be surprising, as both business-to-consumer (B2C) and business-to-business (B2B) consumers now demand smoother payment experiences.

Instant payments make life easier for consumers and businesses alike.

In this blog, we will explore embedded payments technology, embedded finance, and the differences between B2B and B2C embedded payments.

What are embedded payments?

Embedded payments refers to the integration of payment processing capabilities within physical and digital platforms. This allows users to quickly and securely make payments - in store at point of sale (POS) or online payments without leaving the merchant's website.

It enhances customer experience and support for existing systems and eCommerce platforms while being customizable, secure, and compliant with financial regulation.

Embedded payments also provide companies with valuable analytics and facilitate cross-border and mobile payments.

What is embedded finance?

Whilst embedded payments specifically focus on the integration of payment options, embedded finance covers a broader spectrum of embedded financial services.

It seamlessly integrates these financial services into the e-commerce platforms of non-financial organizations. This includes services such as:

  • Banking
  • Insurance
  • Investing
  • Lending

This provides users with direct access to financial products and services within the same platform or application they are using for non-financial purposes.

Embedded payments vs embedded finance

Embedded payments are technically a category within embedded finance, the most widely used category. However, the two are often spoken about separately because whilst there are some differences in types of embedded payments, there are many more for embedded finance.

What are B2B embedded payments?

Embedded payments in B2B involves B2B-specific features, such as integration with invoicing processes and recurring payments setup.

They streamline payment processes and offer the benefits of greater convenience, efficiency, and control for businesses engaged in transactions with other businesses.

B2B embedded finance

B2B embedded finance options are different from B2C ones. They offer B2B-specific financing options like automated invoicing and trade credit. They typically deal with large order volumes and complex logistics.

The goal is to have solutions that make financial processes more efficient and user-friendly for businesses. This means streamlining and simplifying workflows whilst enhancing digital experiences by providing data and insights.

Differences between B2B and B2C embedded payments

Overall, B2B embedded payments emphasize customization, lower costs, complexity, and catering to the needs of professional buyers.

Whereas B2C embedded payments focus on delivering a user-friendly, standardized payment experience for individual customers with higher transaction volumes but lower values.

Let's look closer at these points of difference.

1. Target audience

  • B2B: Tailored for businesses that primarily provide other businesses with goods or services. The audience is typically professional buyers, including procurement departments in organisations.
  • B2C: These are designed for an individual customer to make purchases or payments for personal use.

2. Transaction volume and value

  • B2B: Transactions often involve large volumes and high values due to business-to-business transactions. This may include bulk purchases, contracts, and recurring payments.
  • B2C:通常、取引額はより小さく、取引頻度はより高い。

3.複雑さとカスタマイズ

  • B2B:支払いは、交渉条件、一括価格、特定の請求書発行要件などの要因により複雑になる可能性がある。個々のビジネスニーズに合わせて調整する配慮が必要。
  • B2C:通常、支払いは簡単で標準化されており、カスタマイズの必要はない。

4.支払方法

  • B2B:電子送金(EFT)、小切手、ACH送金、電信送金、法人クレジットカードなど、さまざまな方法がある。
  • B2C:通常、クレジットカード/デビットカード、デジタルウォレット(Apple Payなど)、その他の消費者向け決済プロバイダーなど、標準的な顧客向け決済テクノロジーに依存している。

5.規制とコンプライアンス

  • B2B:特に国際取引が絡む場合、特定の規制要件が適用される場合がある。ビジネス特有の規制を遵守することが重要。
  • B2C:消費者保護とデータプライバシーに焦点を当てた規制上の配慮がある。

6.ユーザーエクスペリエンス

  • B2B: プラットフォームへの統合は、しばしば企業特有のニーズやワークフローに対応し、企業ユーザーのシームレスな体験を保証する。
  • B2C:ユーザーエクスペリエンスは非常に重要で、購入者は摩擦なく簡単に支払いを行うことができる。

結論

エンベディッドペイメントは、決済機能をデジタルプラットフォーム、アプリ、またはサービスに統合し、ユーザーが加盟店のウェブサイトを離れることなくオンライン決済を行えるようにする。

B2BとB2Cの消費者にとって取引がスムーズで効率的であるため、顧客ロイヤリティをもたらす。

一方、組み込み型金融は、金融サービスの範囲を様々なプラットフォームにシームレスに拡大する。B2BとB2Cの決済の違いは、対象者、取引内容、複雑さ、カスタマイズ性にある。

B2BエンベディッドペイメントとB2Cエンベディッドペイメントの主な違いは、取引の性質と各市場における法人顧客の特定のニーズと特性にある。

これらの要素を理解することが、進化する組み込み型決済の世界をナビゲートする鍵となる。デジタルチャネルでの需要が高まる中、組み込み型決済はB2B取引に不可欠なものとなりつつある。

さらなる洞察

どこでも成長する準備はできていますか?

Nuveiを今すぐ始めましょう。あらゆる場所でのあらゆる決済を支える成長インフラです。拡張性を考慮して構築された、インテリジェントなシステムです。