Next Black Friday, will your
payments stand the test?

Every spike in traffic is a chance to win or lose revenue. Nuvei’s enterprise-grade infrastructure and 24x7x365 monitoring ensure your payments stay resilient.


That means real-time performance that never blinks—for every sale, everywhere.

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Black Friday 2025: Global payment insights that will shape your 2026 strategy

Unlock the opportunities for next year using Nuvei’s 2025 BFCM data. Discover these key insights and more:

  • Top 10 countries that accounted for 76% of payment volume
  • Most frequently used payment methods worldwide
  • How Buy Now, Pay Later affects shopping patterns

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The story of a payment: how Nuvei powers your performance.

Boost approvals, stop fraud, and grow revenue. In five steps and the blink of an eye, our team and platform make every payment work when it matters most.

0.01 SECONDS

Payment initiation

It all begins with a click. A customer decides to buy, and their payment wakes up. In that instant, Nuvei recognizes who they are, where they are, and how they prefer to pay.

"Whether it's a familiar card like Visa or MasterCard, a digital wallet such as Apple Pay or PayPal, or a local favorite like Pix in Brazil, BLIK in Poland, or iDEAL in the Netherlands—Nuvei supports the payment methods customers trust most. That’s how we ensure every transaction is fast, secure, and conversion-ready."
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Laura Miller, Chief Revenue Officer and Global Head of eCommerce
"Providing localized payment options is an important part of improving convenience for customers, and we are always looking for ways to optimize our payment processes to meet the needs of different markets."

- Temu spokesperson

DID YOU KNOW?
70%

of overall cart abandonment happens after the customer enters the transaction flow.

42%

of merchants cite that most carts are abandoned at point of giving payment info.

5% to 20%

of revenue gains are to be made by enhancing payment experiences.

💡 PRO TIP

High cross-border markets like Singapore often shop on Hong Kong-based eCommerce sites. To convert these customers, businesses need to localize payment options on both ends—offering regionally trusted methods and currencies at checkout.

0.15 SECONDS

Authentication

-

DID YOU KNOW?
+50%

Amount of fraud attempts that spike during Black Friday.

~80%

Nuvei’s Risk Team helped one retailer cut its fraud ratio on Black Friday 2024.

~3%

Ecommerce revenue lost to fraud globally.

💡 PRO TIP

“Geographically, Latin America and parts of North America tend to show higher fraud attempts. Europe and Asia more often deal with friendly fraud and chargebacks,” says Noam Grinberg.  This reinforces the need for tailored risk strategies. For example, while 3DS is not mandatory in Brazil, Nuvei’s dynamic 3DS helps reduce fraud exposure without sacrificing authorization rates—adapting security based on real-time risk signals.

0.30 SECONDS

Authorization

This is the moment everything hinges on. A customer taps pay—and milliseconds decide whether the transaction succeeds.

Nuvei’s smart routing engine instantly selects the optimal path for each transaction, backed by billions of data points. If one route declines, another is triggered in real time—turning friction into approvals and revenue.

"I help merchants ensure their customers don’t get unnecessary declined payments."
-
Tim Cooper, Senior Product Manager
"With our rapid growth at significant pace, we needed a partner that understood both our challenges today and could see our vision for tomorrow. Nuvei’s extensive connectivity and our passion to be the best for customers mean our objectives and values are aligned."

- Cas Paton, OnBuy Founder and CEO

DID YOU KNOW?
2X Volume

During Black Friday 2024, OnBuy.com processed 2X more daily volume and 50% more transactions through Nuvei—with 99.999% uptime maintained.

20% to 40%

Declined transactions that are legitimate sales wrongly rejected.

💡 PRO TIP

“The worst outcome is discovering mid-sale that a critical configuration is missing,” says Tim Cooper, Nuvei’s Product Manager for Payment Optimization. That’s why Nuvei recommends a pre-peak payments health check—verifying smart routing, cascading retries, and partial approvals are enabled and tuned. Just one recovered transaction can mean thousands in retained revenue during high-traffic events.

0.50 SECONDS

Processing

Next, the payment runs through Nuvei’s global network — fast, steady, and balanced even under peak load.

From one continent to another, it travels through Nuvei’s global platform with 99.99% uptime, ensuring funds move fast and securely across borders.

"I make sure every transaction flows, every connection holds, and every system stays balanced."
-
Gabi Malayev, Senior Observability Director
"Nuvei's comprehensive payment solutions and local market expertise have been instrumental in our European expansion strategy, allowing us to offer our customers their preferred payment methods while streamlining our operations across multiple markets."

- Sven Roseman, flaconi CTO

DID YOU KNOW?
400% Volume

On Black Friday 2024, flaconi saw a 400% surge in daily volume and transactions, with zero downtime.

99.99% Uptime

Handle any high-demand peak event with Nuvei.

💡 PRO TIP

“You can never foresee the spikes… so be prepared for contingencies,” says Gabi Malayev, Nuvei’s Senior Director of Observability. A shared visibility with your payment partner helps ensure infrastructure, support, and routing strategies are scaled to meet demand before it hits.

1.00 SECONDS

Insights

When the journey ends, the story isn’t over. Nuvei’s Control Panel captures every transaction in real time, recording how it performed, which methods converted, what markets responded, and where improvements lie.

Relationship managers turn these insights into action. They help brands uncover performance gaps, understand customer behavior, and apply lessons across markets, verticals, and seasons.

"I help merchants during peak seasons by understanding their business and making sure Nuvei is there for them—from every angle."
-
Marianne Salmans, Vice President, Retail EU, Digital Payments


DID YOU KNOW?
+343%

Payment volume increase for Accessory and Apparel Stores.

+212%

Volume increase for Marketplaces.

+164%

Sales boost for Cosmetic Stores.

💡 PRO TIP

Peak season doesn’t end on New Year’s Day. “January often brings a wave of refunds, disputes, and operational follow-ups,” explains Marianne Salmans, Relationship Management Director at Nuvei. “That’s when you need to process refunds efficiently. There’s a lot to handle during the aftermath of fraud, chargebacks, or volume spikes.”

The story continues...

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Black Friday has wrapped, but the insights keep coming year-round. Subscribe below to unlock more and get smarter payment strategies straight to your inbox.

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Insights to propel
your business forward

Payments happen in milliseconds. Failure at the wrong moment can cost brands millions. Nuvei’s people are the gears that make payments tick. These are their stories.

Read more
From Black Friday to New Year: A guide for record-breaking sales during peak season
Advait Sinha
SVP, Product Management
Read more
Gain without the pain: Nuvei Head of eComm on what’s driving payment optimization
Laura Miller
Chief Revenue Officer and Global Head of eCommerce
Read more
How eCommerce businesses drive conversion with plug-and-play payment page, Simply Connect
Ran Veierov
VP Product Integration

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