Francesca Bonnett

"A thermostat that turns itself down when you're away outsells one with machine learning and internet connectivity every time. Same product. Different story. That's the whole job."

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Francesca Bonnett is Head of Product Marketing at Nuvei, where she leads product commercialization and sales enablement across global markets.

She has built go-to-market functions from the ground up, increased enterprise win rates by 30%, and helped open new markets and verticals through large-scale deal execution.

Her work sits at the intersection of behavioral psychology, commercial strategy, and storytelling: translating complex payment infrastructure into narratives that move buyers.

Before fintech found her, the same instincts led her to fashion, fitness, and interior design, all places where the gap between a product and the story told about it determines everything.