How Europe pays: The real cost of one-size-fits-all payments
Experts from Nuvei and Eneba turn new research on 5,000 European consumers into practical guidance for merchants selling across the UK, Germany, Italy, Poland and Benelux.
.png)
About the session
Europe's payment rails are converging fast. SEPA, Open Banking and Wero are making it easier than ever to trade across borders. Consumer behaviour hasn't kept the same pace.
Nuvei's How Europe Pays research asked 5,000 shoppers in five major markets what drives their choices at checkout. The answer: trust, habit and expectations still vary sharply from one country to the next. A method that wins in Warsaw can fall flat in Amsterdam.
In this panel, recorded with our media partner The Paypers, a Nuvei product leader and Eneba's Head of Payments and Risk unpack what the data means for your checkout, your conversion and your European roadmap.
What you'll learn
- Which local payment methods to prioritise in each market, and why
- How to match payment methods to what you sell
- The shifts in payment behaviour that should shape your roadmap now
- How AI is already influencing purchase decisions, and how to prepare without losing shopper trust
Key findings from the research
- 67% of European shoppers use the same way to pay for most purchases.
- 27% are likely to abandon a purchase if their preferred method is missing.
- About 3 in 10 rely on the payment method more than the retailer's brand to feel confident at checkout.
- 45% vs 29%: Poland is the quickest market to try new methods; Benelux is the slowest.
- 19% are comfortable letting AI complete a purchase, while 67% want to approve every purchase themselves.
Who should watch
Payments, fraud and risk, product and finance leaders at eCommerce, digital goods, financial services, travel, subscription and marketplace businesses scaling across Europe.
