Hospitality
Video
September 19, 2025

WeCook launch an exclusive Toronto pop-up powered by Nuvei

WeCook teamed up with Montreal’s legendary Schwartz’s Deli to bring iconic smoked meats to Toronto. Nuvei enabled effortless POS payments - fast, simple, and reliable.

About WeCook

WeCook, Canada’s leader in ready-to-eat meals and a long-time Nuvei partner, partnered with Montreal institution Schwartz’s Deli, recently named one of the top 25 sandwiches in the world by CNN, for a one-day pop-up in Toronto. This collaboration gave Torontonians the rare chance to experience Schwartz’s world-famous smoked meat, and thousands of eager fans lined up to take part.

The need

For an event of this scale, speed and reliability were essential. WeCook needed a payments solution that could be deployed almost instantly, handle high transaction volumes, and keep lines moving smoothly so guests could enjoy the great food and experience. A delay at the point of sale would have been a major headache, disrupting the event and leaving customers frustrated.

The solution

Nuvei stepped in - with only 48 hours notice - to deliver a complete POS system. With minimal effort required from the WeCook team, the system was set up quickly and worked flawlessly throughout the day. Transactions were fast, secure, and frictionless, giving WeCook the confidence that payments would never get in the way of serving customers.

“All it took was one email and we had a full POS system ready for us. The payment process was super easy, super smooth. No hiccups at all. Tap, and you’re done. Easy. Quick. Nuvei is always there for us; always a hundred percent solid.”

Matt Morein, Director of Brand & Content, WeCook

The results

With payments handled smoothly from start to finish, WeCook was able to focus on what mattered most: bringing Schwartz’s legendary flavours to Toronto in a new and exciting way. The event was a celebration of food, culture, and community, powered behind the scenes by Nuvei’s technology and partnership.

Further insights

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