For Sage value-added resellers (VARs), every project, referral, and implementation can contribute to long-term growth. But what if you're leaving money and status on the table without even knowing it?
Many Sage VARs are already doing the work required to move up the partner tier structure, but they’re missing out on one critical detail: tier credit tracking. With the right payment partner, it’s possible to automate tier credit recognition, gain visibility into your contributions, and strengthen your position in Sage’s partner ecosystem.
What is tier credit, and why should Sage VARs care?
Tier credit is a performance-based metric used in Sage’s partner programs to measure a VAR’s contributions and impact. As Sage partners accumulate credits through software sales, customer implementations, or referrals, they unlock access to higher program tiers.
Higher tiers mean more benefits:
- Increased visibility within Sage’s partner ecosystem
- Co-marketing funds
- Priority access to enablement resources
- Better deal support and joint-selling opportunities
But many VARs are unaware that referrals tied to payment integrations, such as those offered by Nuvei, qualify toward tier advancement. In fact, even some of the most successful partners in North America have overlooked this opportunity.
“One of our largest VAR partners in Canada had no idea they were eligible. They’d already done the work—but weren’t capturing the credit,”
said Kimberly Roma, VAR advocate at Nuvei.
The pain point: missed incentives and lost revenue
Let’s say you’ve referred or implemented a payment integration for a Sage customer. If you’re not partnered with a provider that communicates activity back to Sage or helps track it, that effort goes unrecognized. That’s lost progress toward your next program tier. It could also mean lost access to co-selling opportunities, marketing funding, and more.
Here’s why this matters:
- You’re doing the work already by helping customers streamline ERP and payments
- You may be generating recurring revenue and customer success stories
- But without proper tracking, you don’t get rewarded for it in Sage’s system
This gap limits growth not because of your performance, but because of a lack of visibility and automation.
How Nuvei helps VARs capture tier credit automatically
Nuvei’s Sage-integrated payment technology does more than optimize customer transactions. It also helps partners grow their own businesses by automatically reporting qualified activities back to Sage for tier credit recognition.
Here’s how it works:
- A VAR refers a Sage customer to Nuvei’s payment solution
- The customer activates and begins processing through Nuvei
- Nuvei tracks and reports the activation, enabling the VAR to receive tier credit
There’s no added admin, no manual reporting, and no guesswork. As a payment partner, we ensure our VARs get the recognition they’ve earned.
This is part of our broader commitment to transparency, partnership, and performance. We don't just support your customers; we support your business growth.
The business impact: growth, status, and incentives
Capturing tier credit isn’t about checking boxes. It’s about unlocking resources that help you do more.
With a stronger partner tier status, Sage VARs can:
- Access enhanced marketing development funds (MDF)
- Participate in exclusive partner enablement initiatives
- Receive higher visibility in Sage’s partner directory and internal recommendations
- Improve competitive standing in future RFPs or referrals
For smaller or scaling partners, tier credit acceleration through payment integrations can be a shortcut to leveling up without adding more headcount or overhead.
And for top-tier partners, ensuring that every integration and referral counts means maximizing the value of your current pipeline.
Real expertise from a VAR-first team
Nuvei doesn’t just offer automation. We offer understanding.
Our team includes former Sage and ERP VARs, developers, and support specialists who have been in your position. We know the dynamics of implementation cycles, partner program nuances, and the real-world challenges of managing multiple tech stacks.
You’ll never have to explain what an ERP integration is or walk us through how Sage incentives work. Instead, we work as an extension of your team, offering:
- On-demand support for questions related to tier credit and referrals
- Co-branded resources to help you educate your customers
- A direct feedback loop so your contributions are always visible
This human-led, proactive support ensures you stay focused on customer success while we help you capture every credit and maximize your partner benefits.
Next step: check if you’re leaving tier credit on the table
If you’ve referred even one customer to a payment solution in the past year, it’s worth asking: did that turn into credit?
Nuvei makes it easy to find out. We’ll review your current activity, assess opportunities for retroactive or ongoing tier credit, and help you build a process to make every referral count moving forward.
Find out if you're earning the tier credit you've already worked for
Your next Sage tier could be closer than you think. Let’s make sure your work is being recognized and rewarded.
Connect with a Nuvei Sage VAR specialist to review your activity and start earning credit for every payment integration.
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