Digital content & subscriptions
Payment technology
Payment technology
June 15, 2023

Maximizing online conversion for Gen Z shoppers

Payment trends and shopping behaviors in young consumers

Payment technology
Payment technology

As a mobile-first generation, Generation Z’s shopping habits are weighted heavily towards speed and convenience.

In the next decade, this generation will have huge influence over global economics and culture. Online retail will be reshaped by Gen Z’s brand choices, payment preferences, and attitudes. In order to minimize cart abandonment and retain young shoppers, it’s important to understand the buying habits and preferred technologies that influence this cohort.

Our exclusive report delves into strategies tailored to effectively engage and convert Gen Z consumers in the online retail space. It explores the unique characteristics and preferences of Gen Z shoppers, emphasizing the importance of authenticity, social media presence, and mobile-friendly experiences. The report provides actionable insights and practical recommendations for businesses looking to optimize their online presence and drive conversion among Gen Z consumers.

Gen Z represents $360 billion in potential buying power and 73% of Gen Z consumers are ready to pay 10% more for sustainable products.

By understanding and embracing the preferences of this demographic, businesses can enhance their competitiveness and capitalize on the vast economic potential of the Gen Z market. Additionally, the report highlights our expertise in supporting our clients in implementing these strategies, ensuring businesses can effectively engage and convert Gen Z shoppers in today's digital marketplace.

Download to learn:

  • The traits, preferences, and key concerns of Gen Z shoppers
  • What Gen Z looks for in its favorite online retail brands
  • Which security features from your payments partner will generate loyalty with Gen Z
  • How to drive more sales and improve retention of Gen Z customers through your payment strategy

Further insights

Payments designed to accelerate your business

Choose Nuvei for payments that work harder to convert sales and boost your bottom line.

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