Driving approval rates and lowering costs for Curve

About Curve

Literally one card to rule them all, Curve is a hassle-free financial super app that connects all users' payment cards in one.  Curve aggregates multiple cards through its accompanying mobile app, allowing users to seamlessly make payments and withdrawals from a single location and to switch cards after each transaction is complete.    

The challenge

For Curve, working with a sole acquirer meant an inflexible pricing strategy and limited scope for expansion. As a financial service provider that unites users’ card payments into one app, Curve needed instant processing to maintain its exceptional user experiences.  Yet Curve faced challenges with false declines, reconciliation, settlement times, and limited cashflow management so it sought out an additional payment platform with a forward-thinking mindset and support strategy that matched its own. 

As an experience-driven organization with sharp focus on our users, we are delighted to work with Nuvei who has supported us and delivered value at every stage of the partnership. The team understood our unique challenges of working with a single acquirer, found ways to lower our costs, improve transaction speed, and provide scope to expand our payment methods in future.  We’ve been able to accelerate our revenue organically and have approximately £1.5 million more in processing volume, at an average transaction value of £27, every month. Above all, we are now able to serve our customers better, experience fewer declines, and offer greater customer satisfaction.

- Lotan Ganot, VP Payment Solutions, Curve

The solution

By working with Nuvei as its payment partner, the two companies implemented a payments optimization strategy designed to improve acceptance rates, speed up settlement times, lower false declines, increase liquidity, and reduce Curve’s over all costs.  As part of their partnership, Nuvei and Curve then mapped out ageographical expansion plan that includes additional payment methods to facilitate further growth. 

The results

Between March 2023 and March 2024, Curve saw an approval rate improvement of 0.5%. In atypical month, Curve processes approximately 11 million transactions, so the 0.5% improvement reflects approximately 55,000 transactions per month that were authorized rather than declined.  

In the same period, Curve saw an approval rate improvement of 0.5%. In a typical month,Curve processes approximately 11 million transactions, so the 0.5% improvement reflects approximately 55,000 transactions per month that were authorized rather than declined. 

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